Necessary or superfluous?
Certain products cannot be manufactured without additives. A pretzel, for example, only becomes a lye pretzel when it is dipped in a sodium hydroxide solution (E 524). Refined vegetable oils and margarines would go rancid within a few weeks without the added tocopherols (= vitamin E, E 306 - E 309). Curaçao or a Smurf ice cream wouldn't feature their bright blue colour without the artificial but highly stable colourant Brilliant Blue FCF (E 133).
Two opposing trends
Of course, the necessity of such products is debatable. And the question of whether the expectation of how a food should look, taste or feel in the mouth is created by manufacturers or whether consumers have a certain expectation already is another discussion altogether. Progress has been made in that consumers have managed to ensure that natural colourants such as beetroot red (E 162), paprika extract (E 160c), curcumin (E 100) and fruit and plant extracts are increasingly being used in confectionery instead of synthetic colourants. Two opposing trends, i.e. the increasing demand for convenience and the desire for natural products, will continue to satisfy both consumer needs in the future. In the end, everyone can and should decide for themselves whether and how much food they want to consume with or without additives.